Ford will reveal its 2015 variation of America’s No. 1-selling car, the Lighter 2015 Ford F-150 , sporting an entirely aluminum physical body, at the Chicago Auto Show. The program, at McCormick Place, is open to everyone Saturday through Feb. 17.
Trucks and autos are usually made with steel.
Ford claims the brand-new truck will certainly have far better gas economic situation– its most fuel-efficient vehicle gets 16 miles each gallon in the city, 23 on the freeway– a subject at the leading of car manufacturers’ thoughts as cars and light-duty trucks have to average 54.5 mpg by 2025.
Although the vehicle is lighter, Lighter 2015 Ford F-150 shares it will certainly have a higher towing capability than the present 11,300 pounds. The business’s greatest obstacle will be prodding consumers that the light weight aluminum vehicle will not crush like a draft beer could underneath a shoe.
Ford Truck Group Marketing Manager Doug Scott stated consumer surveys have actually shown that 80 percent of its customer base recognizes light weight aluminum’s resilience.
“So, after that, it’s those 20 percent who are going to claim, ‘OK, it’s the soft drink can, the draft beer could I can squash with my foot.'” Scott claimed. “So, that’s the job for us as marketers going onward … we’re visiting show the type of durability screening that we’ve done.”.
Scott shared the firm raced one of the aluminum-body trucks in November in the Baja 1000– it’s an infamously tough off-road race– and will make use of advertising and marketing products from that. Ford additionally will be functioning to educate salesmen to speak science with skeptics.
“People say if the truck is lighter, exactly how can it be harder? Well, the easiest explanation for that is that light weight aluminum is a third the density of steel,” Scott stated. “We can thicken the material … there’s more volume (of steel) in today’s truck.”.
Ford said it prepares for no concessions on security, though main safety results won’t be offered until after the truck is mass-produced. Despite the fact that light weight aluminum costs about three times as a lot as steel, an analyst claimed, Scott claimed the price array need to be equivalent to its present $23,000 to mid-$50,000 s.
The new truck need to take place sale throughout the fourth quarter this year.
Scott claimed the company wanted to take the danger only after a real-world test circumstance. The business swapped the steel physical bodies for aluminum on some of its existing pickup trucks and sent them to company consumers– gold mining, electricity utility and construction firms that “actually punish” the motor vehicles. After 300,000 miles of total usage, Lighter 2015 Ford F-150 brought the vehicles in to assess and made some sections thicker.
Lighter 2015 Ford F-150 Engine
“Gas mileage for small-business proprietors is one of the best expenses for them, to ensure that by itself is a substantial barrier,” Toprak claimed.
Lighter 2015 Ford F-150 additionally presents a brand-new 2.7-liter EcoBoost V-6 engine at the automobile program, to choose its 3.5-liter engine.
After that trial, Ford chose to go done in
The aluminum alloy that Lighter 2015 Ford F-150 will certainly use is the exact same that the military uses for its Humvees and Bradley Fighting Vehicles, Scott shared, which is why it will certainly proclaim “military-grade light weight aluminum” in its advertisements.
The truck has been the No. 1-selling motor vehicle in America for 32 years, and main analyst Jesse Toprak of Cars.com said the gamble isn’t really little. The firm makes about $11,000 profit on an F-150, reviewed with $5,000 on a vehicle, he shared.
The No. 2 U.S. car manufacturer published its second-highest pretax earnings of the previous decade in 2013, at $8.57 billion, tracking $8.76 billion in 2011. Likewise, last week, it reported higher-than-expected quarterly outcomes, however decreasing automobile prices in North America elevated worries for 2014.
Toprak claimed the light weight aluminum technology feels like an excellent bet for Ford due to the fact that the business’s customers are amongst the most loyal in the sector. He likewise claimed improving miles per gallon might be a perk for individual consumers and small-business proprietors.
Chevrolet, which succeeded North American truck of the year for its 2014 Silverado 1500, as selected by vehicle reporters, and other producers likewise promote a lot more fuel-efficient vehicles. Chevrolet’s bifuel-capable vehicles could work on fuel or pressed gas, which spokeswoman Joyce Mattman stated could save someone that places 26,000 miles on a vehicle yearly $2,000 a year.